Carrier wins ‘Best Website’ at the prestigious Travel Marketing Awards 2014 held at Grosvenor House on Thursday 20 March, capping a successful year for us and complementing the critical acclaim we have received since launching the site in November 2012.
Organised by the Chartered Institute of Marketing's Travel Industry Group (CIMTIG), The Travel Marketing Awards is one of the most prestigious events in the travel industry calendar, recognising the finest work being accomplished in travel and tourism marketing today. The Awards not only recognise and reward marketing excellence in the travel sector, but also help the industry to raise standards. Carrier's website won praise from the judges thanks to its impressive success of over a quarter of a million visits in the first year and an 86% increase in online enquiries. Delighted to have won, Digital Marketing Manager for Carrier, Natasha Towey commented,
"Carrier's vision for our website was to deliver a fully responsive, rich, immersive experience that takes users on a journey and to create something unique. It was important to transfer the expert knowledge of our consultants into the online space through innovative search functions and informed, curated content and ultimately become the go-to website for luxury holiday inspiration. It is great that the industry recognises that travel websites are not necessarily about complex drop down booking engines, particularly in the luxury sector where discerning travellers demand a more bespoke service with insightful holiday ideas and recommendations based on personal needs and preferences".
Maxine Roberts, Head of Marketing at Carrier added, "Judged by some of the leading lights in the travel, creative and marketing industries, the award is all the more significant because we were up against a number of large brands and major travel companies. The site has exceeded our expectations with unique visitors growing over 100% in the first year. We have worked very hard to grow the website and it means so much to the team here at Carrier that our endeavours are appreciated by the industry. We have a market-leading website which we will continue to develop, to inspire, inform and captivate our customers"
Carrier is continuing to develop the website with the recent addition of over 50 brand new videos for luxury hotels in the Caribbean, Indian Ocean and Arabia and has plans to enhance functionality and content further this year.